Last updated 21.04.2026

Who We Are

FourTails is a family-run pet shop based in Bradford, UK. We are registered with the Information Commissioner’s Office (ICO) as a data controller.

Data Controller: Fourtails Limited

Website address: https://fourtailspets.co.uk.

Email address: hello@fourtailspets.co.uk

The Information We Collect

We collect or use the following information so we can run our business, process your orders, and keep our shop safe.

Information you give us

• Name
• Contact details (email, phone number, address)
• Order details
• Payment information (processed securely via our payment providers — we do not store card details)
• Marketing preferences

Collected automatically

• Website usage data (cookies, analytics, device information)
• IP address

Information collected in person

• CCTV footage inside and outside the shop (video and audio)
• Dashcam footage from vehicles outside the shop (video and audio)

How We Use Your Information

We use your information for the following purposes:

To process orders and payments

• Managing online and in‑store purchases
• Delivering orders
• Handling returns, refunds, and customer support

For marketing

• Email updates
• Promotions
• News about products, events, and offers

You can unsubscribe at any time by emailing hello@fourtailspets.co.uk

For safety and security

• CCTV inside and outside of the shop to protect customers, staff, and property
• Dashcam footage for security and incident reporting

To improve our website

• Understanding how visitors use our site
• Fixing issues and improving user experience

Legal Bases for Processing

Under GDPR, we rely on the following legal bases:

• Contract: To process your orders and provide customer service
• Consent: For marketing communications
• Legitimate Interests:
  

  • Shop security (CCTV and dashcams)
  • Website analytics
  • Preventing fraud

• Legal Obligation: Keeping financial records for tax and accounting

Sharing Your Information

We only share your information when necessary and never sell it.

We may share data with:

• Payment processors (e.g., Stripe, PayPal)
• WooCommerce and related plugins
• Delivery companies
• Email marketing platforms
• IT and website service providers
• Our accountant for accounting and compliance purposes
• Law enforcement, if required by law

All third parties must keep your data secure and only use it for the purpose we specify.

CCTV & Dashcam Footage

We use CCTV both inside and outside the shop and dashcams on vehicles for safety and security.

• Footage may include video and audio
• It is stored securely and only accessed when necessary
• We may share footage with law enforcement or insurers if required
• Footage is kept for a limited time unless needed for an investigation

Clear signage is displayed in the shop.

How Long We Keep Your Data

We keep your information only as long as necessary:

• Order records: 6 years (legal requirement)
• Marketing data: until you unsubscribe
• CCTV footage: typically 30–60 days unless needed for an incident
• Dashcam footage: typically 30 days unless needed for an incident

Your Rights

You have the right to:

• Access your data
• Correct inaccurate information
• Request deletion (in certain circumstances)
• Object to processing
• Withdraw consent (for marketing)
• Request a copy of your data
• Lodge a complaint with the ICO

To exercise your rights, contact us at: hello@fourtailspets.co.uk

Cookies

Our website uses cookies to:

• Make the site work properly
• Remember your basket
• Improve performance
• Analyse website traffic

You can manage cookies through your browser settings.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor had visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How We Protect Your Data

We use a combination of technical and organisational measures to keep your data safe, including:

• Regular security updates
• Secure payment processing
• Encrypted website connections (HTTPS)
• Access controls

Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

Contact Us

If you have any questions about this policy or how we handle your data, please contact us at hello@fourtailspets.co.uk